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Creating A New Corporate Culture for Sustainable Growth and High Performance: A case study: This paper, submitted to the Annugal Conference of ESOMAR (2003) discusses the concept of "corporate reputation", its measurement and methodological problemes. It emphasizes on a case study and presents overall change experienced by one of the leading companies of Turkey. (English)
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Creating A New Corporate Culture for Sustainable Growth and High Performance: A case study: Presentation held on the Conference (English)
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Integrating Decision Making and Marketing Research: A Roadmap to the Boardroom: This paper submitted to the Technovate Conference of ESOMAR (2003) discusses the future of the marketing research industry. Nominated for Goodyear Award for the Best Paper, (English)
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Integrating Decision Making and Marketing Research: A Roadmap to the Boardroom: This essay published in the Research World, April 2003 is an exerpt from award winning paper (English)
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Karar Verme ve Pazarlama Bilgisi: This essay is the Turkish version of above stated exerpt (Turkish).
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Integrating Decision Making and Marketing Research: A Roadmap to the Boardroom: Presentation held on the Conference (English)
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Proje Yönetimi ve Etik: This essay submitted to the Project Management Conference, 2002; tries to explain the role of ethics in political research. (Turkish)
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Pazar Araştırmasının Gelişimi: This essay tries to explain development of marketing research industry in the World and Turkey by relating facts with external developments (Turkish)
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Internet Araştırmaları: This essay tries to present some methodological alternatives of web site evaluation research (Turkish)
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Internet ve Ölçümleme: This presentation discusses problems and advantages of using internet as a research tool (Turkish)
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Türk Internet Kullanıcı Araştırması: This presentation presents results of a survey about Turkish Internet user profile (Turkish)
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İleri İstatistik Yöntemleri: This presentation is used as an education in our company (Turkish)